Privacy Policy

Last updated: May 10, 2026

This Privacy Policy describes how Ruby & Adelaide ("we", "us", "our") collects, uses, and shares your personal information when you visit, use, or make a purchase on rubyandadelaide.com (the "Site").

We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where relevant.

Who We Are

Ruby & Adelaide is operated by PK Global Ventures LLC, registered in the United States.

Information We Collect

Information you provide directly

  • Contact information: name, email address, shipping address, phone number
  • Payment information: processed securely by our payment providers — we do not store your full card details
  • Order history: the products you've purchased
  • Communication: any messages, reviews, or feedback you send us

Information collected automatically

  • Device & browser data: IP address, browser type, operating system, device type
  • Usage data: pages visited, time spent, links clicked, referral source
  • Cookies & tracking technologies: see Cookies section below

Information from third parties

  • Payment processors (Shopify Payments, PayPal, etc.) confirm transactions
  • Shipping carriers provide tracking updates
  • Marketing platforms (Meta, Klaviyo) provide engagement data

How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and customer service messages
  • Send marketing emails (only with your consent — you can unsubscribe at any time)
  • Improve our website, products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our site, analyze traffic, and personalize your experience. These include:

  • Essential cookies — required for the site to function (cart, checkout, login)
  • Analytics cookies — help us understand how visitors use the site
  • Marketing cookies — used to show relevant ads on platforms like Meta (Facebook & Instagram) and to measure ad performance via the Meta Pixel and Conversions API
  • Email cookies — used by our email partner (Klaviyo) to personalize messages

You can manage cookie preferences via your browser settings or our cookie banner. Disabling certain cookies may limit site functionality.

Sharing Your Information

We share your information only with:

  • Service providers who help us run our business (Shopify, payment processors, shipping carriers, email service, analytics platforms)
  • Marketing partners (Meta, Klaviyo) for the purpose of running and measuring our advertising
  • Legal authorities if required by law

We do not sell your personal information to third parties.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your information ("right to be forgotten")
  • Object to or restrict certain processing
  • Withdraw consent for marketing at any time
  • Data portability — receive your data in a structured format
  • Lodge a complaint with a data protection authority

California residents have additional rights under the CCPA, including the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, email us at support@rubyandadelaide.com.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law (for example, tax records).

Security

We use industry-standard security measures, including SSL encryption, to protect your information during transmission and storage. While no system is 100% secure, we work continuously to safeguard your data.

Children's Privacy

Our site is not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will remove it.

International Visitors

If you are accessing our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our site, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect any changes. Material changes will be communicated via email or a prominent notice on the Site.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Ruby & Adelaide support@rubyandadelaide.com